Role: Creative Designer

Problem: Outdated logo, doesn’t accurately represent SMAD

Solution: Dynamic and bold design, versitile across media platforms

Primary logo

  • Modern and dynamic aesthetic

  • The geometric, colorful design within the letter symbolizes the four concentrations.

Secondary Logo

  • Secondary logo, best used for social media profiles.

One color version

  • Ideal for limited color options or cost-effective designs.

Social Media Icon

  • Abstract square, suits social media profile pictures and app icons.

Black & White

  • Best for professional appearances in press releases and documents.

Our Process

  • Redesign the current SMAD logo.

  • Create a design that embodied what SMAD is.

  • Each color represents a different concentration.

Inital design

Second design

Final design